Motiliti news feed

Top of Mind vs. Top of Page

2008-08-05T11:21:00.007-05:00

Author: Dr. Joe Schaefer All CPM's (cost per thousand impressions) are not equal.I have heard so many people say “yeh, we tried pay-per-click (PPC) advertising. We just wasted a lot of money”. These very same people will tell me how they spent $3000 on radio last month and got one call that didn’t even convert. However, they will proudly tell you how their friends heard the radio ad and thought

Everything Under the Sky for Online Marketing

2008-07-28T15:58:00.002-05:00

By Naman Jain A few years ago the field of online marketing was not so wide spread as it is today. People earlier were hesitant to begin an online career as they were doubtful about its scope. Also, online interaction was quite limited and expensive too. Most of the net based services were paid and users, were extremely suspicious of transacting online. Unlike those days. Internet today, has

Autoresponders - Your Most Important Marketing Tool

2008-07-28T10:36:00.004-05:00

By MemberSpeed, Inc. Autoresponders let you build and maintain an email list. Traditionally, autoresponders were known as a method of sending emails from your email program while you are away from the computer. An autoresponder allows you to collect and send emails to mailing lists. This is a very powerful way of retaining your website visitors and building a profitable relationship with

Advantages of Internet Marketing

2008-07-25T14:55:00.002-05:00

by wikipediaInternet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to

Meta Tagging as SEO Technique - Obsolete?

2008-07-24T16:24:00.003-05:00

by Deca's Blog During the early days of the Internet, much weight was placed on meta tags as they carry vital information that let users know of the content of a given website. Nowadays it seems meta tags are increasingly being deemed unnecessary. A lot of people started implementing dubious means in an effort to push their rankings higher, often placing deceiving information in the tags.

Using Facebook to Build Your Business

2008-07-24T13:52:00.002-05:00

By Serene NA great marketing tool that many business owners overlook is the social networking site called Facebook. Facebook is a social networking site that allows users to share information and interact. Being part of any social network site can help you build your business. Facebook is one of the best social networking sites to join to aid in the building of

Demystifying Quality Score For Google And The Search Network

2008-07-23T16:29:00.009-05:00

By James O'BrienQuality Score measures the relevance of a keyword to your advertisement group and to a user's search queryDo you know that Google assigns a dynamic metric called Quality Score to each of your keywords? Quality Score for Google and the search network is calculated using a number of factors, but more importantly, it measures the relevance of a keyword to your advertisement group and

Starting for Success: PPC Search Engine Marketing (online marketing)

2008-07-23T15:56:00.002-05:00

By Free IQ “PPC Search engine marketing is a method that is favored by internet marketers the world over. PPC search engine marketing is great because its business size agnostic. PPC search engine marketing is the real deal if you’re looking for promoting your business in the brave new world of the internet. Beginners and veterans alike will tell you that they’re feeling depressed or upset